About Arena Recycling

About Arena Recycling

A Tanzanian startup tackling ocean pollution and housing challenges by converting plastic waste into durable construction products.

Our Story

Arena Recycling Industry was founded in 2019 by Hellena Sailas, an environmental engineer with a passion for tackling Tanzania's dual challenges of plastic pollution and affordable housing.

What began as a simple beach cleanup initiative quickly evolved when Hellena discovered the shocking amount of plastic waste polluting Tanzania's beautiful coastlines. Recognizing both a problem and an opportunity, she began experimenting with ways to transform this waste into valuable building materials.

With initial support from local environmental groups and a small team of dedicated individuals, Arena Recycling established its first small-scale processing facility in Dar es Salaam. In the years since, we've grown to employ over 50 people, with a focus on providing opportunities for women and youth in the community.

Today, Arena Recycling is at the forefront of sustainable construction innovation in East Africa, turning environmental challenges into opportunities for positive change.

Hellena Sailas, Founder

Our Mission

To create sustainable, inclusive solutions by transforming plastic waste into eco-friendly building materials while empowering women and youth.

  • Collect and process plastic waste from coastal areas
  • Transform waste into durable, affordable building materials
  • Create sustainable employment opportunities with a focus on gender equality
  • Educate communities on environmental stewardship and waste management

Our Vision

A world where plastic waste is a valuable resource, communities are resilient, and construction is climate-conscious.

  • Clean oceans and coastlines free from plastic pollution
  • Affordable, sustainable housing for all Tanzanians
  • Thriving circular economy where waste becomes a resource
  • Empowered communities that lead in environmental stewardship

Our Core Values

Environmental Stewardship

We are committed to protecting and restoring our natural environment, particularly our oceans and coastlines.

Innovation

We continuously seek new and better ways to transform waste into valuable resources and improve our processes.

Inclusivity

We value diversity and create opportunities for all, with a special focus on empowering women and youth in our communities.

Quality & Safety

We are committed to producing high-quality, durable products that meet safety standards while protecting our workers and customers.

Our Journey

2019

Arena Recycling Industry Founded

Arena Recycling was founded in Dar es Salaam with a mission to combat plastic pollution and promote sustainable construction. The team began experimenting with plastic recycling and eco-brick development.

2020

First Pilot Project with U.S. Embassy

Launched our first pilot project in partnership with the U.S. Embassy Tanzania, constructing 5 sanitation facilities using eco-bricks in Temeke District, improving access to clean and safe sanitation for local communities.

2021

Strategic Partnerships and Accelerator Programs

Secured partnerships for construction projects with organizations including the International Secretariat for Water. Joined prestigious incubator and accelerator programs such as Ocean Hub Africa, scaling both our impact and innovation capacity.

2022

Clean Shores Great Lakes Project

Partnered with NORCE and the University of Dar es Salaam to launch the Clean Shores Great Lakes Project, collecting plastic waste along the shores of Africa's Great Lakes and mobilizing over 30,000 people in environmental action.

2023

Facility Expansion with UNDP Support

Expanded our production facility in Dar es Salaam with the support of UNDP, increasing production capacity and job creation, while reaching a milestone of over 520 tons of plastic waste repurposed.

2024

Smart Waste Collection with Total Energies

Partnered with TotalEnergies to establish smart plastic collection centers at fuel stations, making waste drop-off more accessible for communities and enhancing circular economy practices.

2025

International Recognition and Awards

Recognized globally for our innovation in sustainability and circular economy. Received international awards and were featured at high-level events including the UN Ocean Conference, highlighting our role in reducing ocean pollution and creating green jobs.

Join Our Team

We're always looking for passionate, talented individuals who share our vision for a cleaner environment and sustainable future.